Why students secure low marks in a marketing dissertation?

Marketing dissertation initially seems to be an easy one but when students start doing it they are worried about the scenario that how will they be able to complete it. Marketing dissertation are not that easy as they require in depth analysis and effective research is required in marketing dissertations. In a marketing dissertation analysis are done at a higher level because real scenarios are evaluated most of the time. That is the reason why students should spent more and more time in researching information that is associated with marketing dissertations. However, there are certain reasons why students secure low marks in marketing dissertation. These reasons are given below:

1. They are not sure which aspects to be included in the marketing dissertation.
2. They don’t include literature analysis.
3. Findings and analysis section is not appropriate that might create an issue for the students.
4. Marketing theories should be interlinked with each other in both the starting and end of the dissertation.